Vertical playbooks

Feeds tuned for your industry

Restaurant, salon, gym, or dental — here's the content mix that works. Tuned cadence and hooks that map to what each vertical's customers actually respond to.

Restaurant

Restaurants: fill tables on the slow nights.

What to post — daily specials, behind-the-pass kitchen shots, Wine Wednesday, customer shots when regulars give permission.
Cadence — 4–5 posts per week. slow-night content scheduled to land Tue/Wed when reservations dip.
Typical lift — measurable weekend reservation bump in 30 days (see Reno Bites).

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Salon

Salons: make the empty chair bookable.

What to post — finished-look reveals, before/after corrections, stylist availability windows, booking-window nudges.
Cadence — 3–4 posts per week. heavy on transformation posts because that's the shareable asset.
Typical lift — first-visit bookings from new followers discovered via hashtags (see Glow Studio).

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Gym

Gyms: turn 5am regulars into member referrals.

What to post — class schedule, member milestones (with permission), 24/7 access reminders, equipment how-to.
Cadence — 4–5 posts per week. mix schedule posts with community proof to keep the feed feeling lived-in.
Typical lift — 2× new-member inquiries inside 60 days (see Peak Performance).

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Dental

Dental: keep the hygiene chair full.

What to post — hygiene-chair availability, before/after smile reveals, insurance-window reminders.
Cadence — 2–3 posts per week. lean toward Q1 and Q4 when patients re-up after benefits reset.
Typical lift — Q1 hygiene reactivation when benefits reset and most practices go quiet.

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